News and events
EN

PORADA ARTS

Porada’s third artistic video finally revealed  If dancing is not a just simple series of steps executed one after the other, giving life to a Porada collection is anything but a series of single furniture pieces. In both cases, the invisible – which always comes first – is the essence and soul of a product. Creativity, values, traditions and ideas are just as important as wood, glass and metal are. The intangible is what makes these designs unique.   Once again, director Jacopo Rondinelli and creative director Marco Pianigiani interpret the company’s philosophy in the new “Porada Arts” video. The supple lines of Porada’s designs are reflected in the music and dancing bodies, which emphasize and enhance the beauty of the elements. Furniture shapes inspire and recall the movements of the dancers, who seem to give life to surfaces, shapes and matter with their touch: art for art.   “Your home is our masterpiece”, and every home can be one. 

CREDITS
Director:Jacopo Rondinelli
Director of Photography: Michele Brandstetter
Creative Director:Marco Pianigiani
Screenwriter: Laura Allievi
Dancers: Filippo Porro & Gloria Trolla
Executive Producer: Alex Niccolai
Producer: Alex Marciuc
Music and Sound Design: Giulia Monti e Carmelo Patti
1st AC: Sonia Veronelli
Ronin Operator: Andrea Gabella
Key Grip: Francesco Aroni
Grip: Simone Tisacchi
SFX Team: Moviechrome SFX
SFX: Patrizio Todisco
SFX: Andrea Bonomi
SFX Assistant: Francesco Aroni
Gaffer: Gianluigi Pasquali



PORADA ARTS