This captures the essence of Ikigai, the Japanese philosophy of purpose. Porada interprets this concept through its own distinctive style and identity. Combining iki (“life”) and gai (“value” or “reason”), Ikigai expresses a balance between personal aspiration and shared values. This vision takes shape through three key elements.

Nature, both source and material, is shaped with care and craftsmanship into pieces that highlight its authentic beauty. Oak, newly introduced to the collection, reflects the company’s ongoing commitment to sustainability and biodiversity, rooted in a forest investment project launched in France in 2011. Finally, a strong design focus is expressed through continuous collaboration with architects and designers, leading to innovative solutions and ever-evolving ideas.

“A reason for being” becomes the thread that brings everything together—where passion, values, and design meet in a clear and meaningful way.