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“Everything starts from love”

ELLA short film

“Everything starts from love”

This is the key message that Porada would like to spread through the short film “Ella”, same title as the name of one of the chairs from Porada’s collection, designed by Patrick Jouin. Written and directed by Edoardo Sandulli, “Ella” is the movie transposition of Porada’s history and it is full of emotions and empathy. In the year of the 70th anniversary, we recall the origins of Porada through the romanticized character of Luigi Allievi, the company’s founder. With a poetic parallelism between the love for the wood and the love for a woman, the passion is the driving force of this short film: passion for work, as well as for the life. From the founder’s hands the creation of an elegant chair with sinuous lines, whose wood is alive and tells a story, like it does with all the rest of our products.

Passion is what makes everything unique and special, from furniture to memory. Porada, seventy years later, has the same love and passion that Luigi Allievi, the family forefather, company founder but above all the spokesperson of our values, had.

Starring Silvestro Sammaritano, Marta Viidas and Ludovico Fontanesi
Written and Directed by Edoardo Sandulli

Cinematographer: Simone Biagini

Producer: Federico Notaro

Editor: Marcello Sanna

Music Composed and Performed by Carmelo Patti and Giulia Monti

Sound Design: Daniele De Virgilio

Stylist: Simona Carippo

MUA: Elisa Cuccu

MUA: Romina Pascual

1AC: Stefano Sola

Gaffer: Fabio Massari

Best Boy: Marco Scudellaro

Backstage Photographer: Laura Carugati
Lights and Camera by AMG International Milano
Special thanks to Comune di Legnano.