ELLA short film Cinematographer: Simone Biagini
Producer: Federico Notaro
Editor:
Marcello Sanna
Music
Composed and Performed by Carmelo Patti and Giulia Monti
Sound Design: Daniele De
Virgilio
Stylist: Simona Carippo
MUA: Elisa Cuccu
MUA: Romina Pascual
1AC: Stefano Sola
Gaffer: Fabio Massari
Best
Boy: Marco Scudellaro
Backstage
Photographer: Laura Carugati
“Everything starts from love”
This is the key message that Porada would like to spread through the
short film “Ella”, same title as the name of one of the chairs from Porada’s
collection, designed by Patrick Jouin. Written and directed by Edoardo
Sandulli, “Ella” is the movie transposition of Porada’s history and it is full
of emotions and empathy. In the year of the 70th anniversary, we
recall the origins of Porada through the romanticized character of Luigi
Allievi, the company’s founder. With a poetic parallelism between the love for
the wood and the love for a woman, the passion is the driving force of this
short film: passion for work, as well as for the life. From the founder’s hands
the creation of an elegant chair with sinuous lines, whose wood is alive and
tells a story, like it does with all the rest of our products.
Passion is what makes everything unique and special, from furniture to
memory. Porada, seventy years later, has the same love and passion that Luigi
Allievi, the family forefather, company founder but above all the spokesperson
of our values, had.
CREDITS:
Starring Silvestro Sammaritano,
Marta Viidas and Ludovico Fontanesi
Written
and Directed by Edoardo Sandulli
Lights
and Camera by AMG International Milano
Special thanks to Comune di Legnano.
