“Life can only be understood backwards; but it must be lived forwards.” Søren Kierkegaard
The celebrations of Porada 70th anniversary began according to the company usual style: our products tell our story.
2018 is a special year, in which we remember our origins and we look forward to a future full of challenges, never forgetting the passion for quality that has moved us for 70 years.
As always, in January we took part in two of the major exhibitions in the design field, IMM Cologne and Maison & Objet in Paris, ideal moments of meeting and discussion with clients and distributors. Porada displayed the most representative products of the “Seventeen” collection: from the majestic Thayl and Fuji tables, to the Bayus collection, part of the night area proposal, a steadying presence in the company production. A special presence on our booths was the collection designed by the talented Patrick Jouin and launched in Milan last year, which soon became very popular. The exclusive connection between the French creativity and the typical Italian craftmanship of Porada is the key of this great success.
One more time, the large number of visitors and the excellent feedbacks received reveal the importance to take part in international fairs, an occasion to meet new designers, start successful collaborations, observe and anticipate new trends. This represents an important step that leads to another major event: the Salone del Mobile in Milan, where new collections are under the spotlight in a worldwide famous exhibition.
For 70 years, the design, the quality of the materials and the artisanal know-how have allowed Porada to run a successful business. It is on this basis that we persevere towards the achievement of new goals and targets.