Following the Paris showroom opening earlier this year, 2023
marks a second achievement for Porada: ten years ago, Porada’s Chelsea Harbour
Design Centre showroom in London opened.
In 2023, during the September Design Week, Porada will
celebrate the tenth year of its first London flagship store. Since 2013, the
company has consolidated its position on the British design scene, growing
relationships with interior designers, architects, and private customers and
becoming renowned for the exceptional hand skills of Porada’s artisans and the
timeless elegance of the products displayed, collection after collection, in
the Design Centre showroom.
“Ten years
ago we took on the challenge of opening the first showroom across the English
Channel - even before the space in Milan, which opened five years later,” says
Tiziano Allievi, CEO of Porada. “Our efforts have been rewarded with a
wonderful reception on the English soil; our history and our products, which
speak of Italian savoir-faire and a tradition that we have been handing down
for three generations, have inspired many projects.”
Ten
collections have followed one another since the showroom opening: the timeless
nature of Porada products allows the pieces from various collections to
harmoniously coexist within one space. It is the company’s stylistic
soul and the choices of materials, masterfully interpreted by Porada’s network
of designers, that represent the common thread among all the products.
“Our
presence in a cultural and multi-ethnic crossroads such as London, at the
Design Centre Chelsea Harbour - a hub entirely dedicated to the big names in
international design - was undoubtedly a winning choice in terms of relations,
strategy, and visibility of the brand and products,” explains Mauro Nastri,
Porada export manager. “English-speaking customers were able to
understand our style and recognise the quality in terms of production,
skillfully incorporating our pieces into their homes or projects.”
Alongside
Porada’s most recognised masterpieces - such as the Infinity table, which is
currently on display at the showroom - the Chelsea Harbour Design Centre is
also home to products from the latest collections. Chiara Prestigiacomo,
the showroom manager, says: “Canaletta walnut has always been the most popular
finish with our English customers, although in recent years lighter and darker
finishes have started to be appreciated, together with marble and metal. Among
the products that have made the British fall in love with Porada are the
Infinity table in all its variations, the Softbay sofa, and the Four-Season
mirror; and among the newer pieces, the Copine armchair with a wooden base, the
Ekero coffee table and the Sveva in a chair and stool versions are the most
popular.”
The ten
years of success at the heart of London will be symbolically celebrated during
September Design Week with a special event at the showroom to celebrate the
decade together.
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