Last week Porada exhibited, for the first time with a dedicated stand, at Downtown Design Dubai, one of the Middle East’s leading high-end design trade fairs. Next to Porada, OBEGI Home, the company’s local partner and official dealer.
Attending Downtown Design has been a strategic choice for Porada in terms of positioning and vision. It offered an opportunity to meet designers and decision makers who work on high-profile projects and appreciate the value of Italian-made products.
“Downtown Design is an opportunity to meet professionals who are redefining the design landscape in the Middle East and more,’ said Mauro Nastri, Porada Export Manager. ‘Being here means not only showing our products, but also sharing our idea of home and beauty with those who shape people’s living spaces on a daily basis.”
Not only a presence at the fair, but also a renewed space inside the OBEGI Home showroom at Jumeirah Beach Road, where the highlights of the Porada collection become a narrative opportunity.
Each product is not merely an object, but a vehicle for conveying a cultural and artisanal heritage: the Italian savoir-faire rooted in the art of craftsmanship, the passion for working with solid wood, and the meticulous attention to detail.
On this occasion, the OBEGI Home showroom served as setting for two events held during Design Week, aimed at presenting the Porada world and its core values.