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Innovative concept for coat hangers: this is the challenge of the new edition of the contest

Innovation, originality and research of new design solutions related to woodworking, in line with the distinctive values of a leading brand of Italian design such Porada: these are the foundations of PORADA INTERNATIONAL DESIGN AWARD 2016, the new edition of the international competition which this year choose to focus on  different types of clothes hangers.  Promoted by Porada Arredi srl, a leading company in the production of furnishing accessories, and, Consorzio del Politecnico di Milano, under the patronage of ADI, the Association for Industrial Design, the competition is open to Italian and foreign designers and creative people (individuals or groups), professionals or non-professionals, corporate employees and students, challenging them to identify original and innovative concept of coat hangers and wall-mounted and free-standing coat hooks, equipped or equippable.  
The new call was officially launched during theMilan Design Week 2016, as part of the award ceremony for the winning projects of the fourth edition of the competition, dedicated to the Media Units, which was held at the PORADA booth at the Salone Internazionale del Mobile in Rho on April 13. An edition, that of 2015, which raised a total of 156 applications from around the world (Italy, Iran, Ukraine, Greece, Brazil, Mexico, Peru, Indonesia and Japan are among the countries that took part) and which saw the recognition of six projects, that stood out for their quality. The competition for the Professional category was won by the cabinet for HI-FI, TV and multimedia products "Concept Balcony", presented by German designer Philipp Schaake. An Italian, instead, won the Students category: Luca Nodari, from the Politecnico di Milano, was awarded first prize in this category with “Orbita”, a Media Unit whose structure, orbital in fact, allows the elements that constitute it to rotate around a pivot, always creating different shapes of the object.  
Projects relating to the edition 2016, to be submitted by November 30, 2016, must be original and unpublished, they must enhance the use of production technologies and woodworking processes and typical finishing of the solid wood. Wood, whether in natural-finish, preferably in finishes prevalently used by the company, or painted, can be combined with metal, mirrors, crystals, leather, hides or fabric. The projects should also comply with specific functionality, with the current safety standards, with ergonomic characteristics, with both environmental and sustainable design characteristics.  

A jury composed of renowned experts in the field will judge and select the winning projects. When evaluating the entries, the judges will take into account: their originality, the degree of innovation and pursuit of new design solutions related to the processes typically used for solid wood, experimentation with materials and surface finishes, the capacity of projects to define and anticipate scenarios of use and innovative concepts in the use of wooden furniture and contemporary furnishings, with particular regard to typological, technological and morphological decisions.   The jury will choose three winners for each of the two categories (Students and Professionals) in the competition, who will receive their awards at a dedicated event.

The total prize money of € 10.000 will be allocated as follows:  
1st prize: € 3.000
2nd prize: € 2.000
3rd prize: € 1.000  

STUDENT Category:
1st prize: € 2.000
2nd prize: € 1.200
3rd prize: € 800  

The winning projects of the competition will also be prototyped and possibly produced by Porada at a later stage.  
For more details on how to participate or to submit an application, designers and creative professionals, both Italian and foreign should consult the announcement on the site or   



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Valeria Valdonio Mail:
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Ufficio Comunicazione Porada:
Laura Allievi Mail:
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