Porada launched a brand new collection and many other novelties in Milan. This year the “Salone” has been also an important event for the company’s growth with a larger exhibition allowing Porada to showcase a complete home setting with its own elegant and unique style.
This has been made possible thanks to the wide development of the new collections designed for the night area. In particular the Ziggy bed, along with all other complements from same range designed by Carlo Ballabio, were displayed for the first time at the Milan show. Furthermore, the new walk-in closet Mysuite, developed in collaboration with Gabriele and Oscar Buratti's studio, represented the biggest achievement for Porada. Undeterred by current market trends, this spectacular and majestic piece is made entirely from canaletta walnut. Combining their mastery in the use of solid and veneer wood with refined details in leather and glass, the designers achieve an exquisite fusion of both design and function. All of these features make Mysuite a walk-in closet of great value tailored to meet any customer’s taste.
The most exciting new creation for the living area is the Kirk modular sofa, which has been created to meet the ever more demanding needs of its customers, calling for a modular sofa with an accent of wood. Multifunctional items and large mirrors have been created to personalize the interiors, like the Ops mirror in canaletta walnut with inserts in natural maple, designed by Umberto Asnago. From the hands of the same designer, Liala is a real gem among the lounge options with its arms covered by cane or fabric.
One of the highlights of this year’s “Salone” has been a new entry in the team of Porada designers: Andrea Borgogni, who has introduced the Allison sofa to the new collection.
Meanwhile, the collaboration with the international Gallina and Bigi continues to be a fruitful and outstanding success. The former has presented the Blush console and Glow night table, which follow the design of the Maskara dressing table launched in 2015, and the Loretta pouf combined with the armchair presented last year. The latter has been inspired by a poetic and sculptural world. The living area, like an oasis of respite, seems coming to life thanks to Jenny tables and their decorative elements Jonny, delicate bird-shaped spotlights. The nature finds its place in the design and becomes a main character in the home setting.
The new collection hints at a 50s style with new reinterpretations, where the constant artisan ability that makes Porada a leader in the design industry is unmistakable. The result is a home with recognizable taste, contemporary and timeless, which prefers the lasting warmth of wood to the any other modern excess.
We invite you to a virtual tour of our booth, showcasing most of the products of Sixteen collection.
