“Everything starts from love”

ELLA short film

“Everything starts from love”

This is the key message that Porada would like to spread through the short film “Ella”, same title as the name of one of the chairs from Porada’s collection, designed by Patrick Jouin. Written and directed by Edoardo Sandulli, “Ella” is the movie transposition of Porada’s history and it is full of emotions and empathy. In the year of the 70^th anniversary, we recall the origins of Porada through the romanticized character of Luigi Allievi, the company’s founder. With a poetic parallelism between the love for the wood and the love for a woman, the passion is the driving force of this short film: passion for work, as well as for the life. From the founder’s hands the creation of an elegant chair with sinuous lines, whose wood is alive and tells a story, like it does with all the rest of our products.

Passion is what makes everything unique and special, from furniture to memory. Porada, seventy years later, has the same love and passion that Luigi Allievi, the family forefather, company founder but above all the spokesperson of our values, had.





CREDITS:
Starring Silvestro Sammaritano, Marta Viidas and Ludovico Fontanesi
Written and Directed by Edoardo Sandulli
Cinematographer: Simone Biagini
Producer: Federico Notaro
Editor: Marcello Sanna
Music Composed and Performed by Carmelo Patti and Giulia Monti
Sound Design: Daniele De Virgilio
Stylist: Simona Carippo
MUA: Elisa Cuccu
MUA: Romina Pascual
1AC: Stefano SolaGaffer: Fabio Massari
Best Boy: Marco Scudellaro
Backstage Photographer: Laura Carugati
Lights and Camera by AMG International Milano
Special thanks to Comune di Legnano.